From the Streets of Melbourne to the Pulse of Streetwear: Varun Sharma Launches Bold New Brand “Xcusme”

Meet Varun Sharma, A Melbourne-based digital marketer, content creator, and creative force who’s flipping the script on fashion with his new streetwear brand, Xcusme.

Built from hustle and heritage, Varun’s journey started in the trenches of the clothing manufacturing world — a business background that gave him the blueprint. But he didn’t stop there. With a sharp digital mind and a natural instinct for culture, he turned his vision into something bigger: a brand that talks back.

Xcusme isn’t just about clothes — it’s a mindset. It’s for the ones who walk loud, think different, and never ask for permission. Every piece drips with attitude, bold design, and that raw Melbourne energy. Think graphic tees that hit, oversized fits with purpose, and a visual identity that knows how to own the scroll.

“Xcusme is me — and everyone who’s ever felt like they didn’t fit into the box,” Varun says. “It’s a platform to be bold, loud, real — and unfiltered.”

With a seamless blend of streetwear, content, and storytelling, Varun’s launching more than a label — he’s building a movement. One that stands for self-expression, disruption, and making noise in all the right ways.

Follow the wave:

@xcusme.store

Say it loud. Wear it proudly. Xcusme.